Perception is everything. Right now the perception of those who are for gun control think 2A supporters are a bunch of crazy gun nuts. How did that happen? The crazy gun nuts went crazy. Including misunderstanding Starbucks' neutral position on guns and creating a huge spectacle out of it. Therefore further planting in the antis' minds that we're all nuts. I see people posting things all the time (on social media sites) that do no good, such as pictures of guns captioned "you'll get my gun from my cold dead hands", etc. What does that tell someone? That they'd rather die than give up a gun. It doesn't seem logical that you value your gun more than your life. I know it's not to be taken literally (I would hope) but it certainly doesn't seem sane or rational to someone who doesn't understand guns and the 2A.
There has to be a way to change that perception without shoving actual guns in their face. A good start would be to not hold rallies where they were never welcomed. Or maybe not use a company's logo to endorse your position, ESPECIALLY when they made it clear they were remaining neutral.
Unfortunately, the implication of FMCDH (From My Cold Dead Hands) is that they WOULD die before letting you take their guns. It's an age old theme- give me liberty or give me death, etc... and there's nothing necessarily wrong with it, in a society that embraces that. The problem is that our society does NOT embrace that concept. Mr. and Mrs. America (to use Fienstein's famous line) would turn in their guns if told to do so.... they're just not that important, in our safety-loving, freedom-fearing society.
The flipside to the silliness that is FMCDH is that you should have died with that gun in your hands almost a century ago when they DID start taking peoples' guns. It's too late for those sentiments, now. They already took all the fun guns (those we'd use to fight their tyranny- machineguns, artillery, explosives, SA, AA, and AS munitions, etc, etc, etc)... what the hell you gonna fight with now? Your semiauto AR15 (made by RRA, so you know it'll fail in the middle of the fight anyway)? Yea, they WILL be taking your gun from your cold, dead hands.
FMCDH is laughable. Oh yea? You gonna battle it out with the ATF, eh? EMPTY threat. Absolutely empty.
More to the point, it makes you look like a freak for no good, because it IS an empty threat.