- Thread Starter
- #21
Yeah, bit of a gamble as it's at checkout, whilst the whole having to bail and re-shelve the gun thing might be an issue (background check already done etc.) Could you imagine the lines to just get a free balloon (black Friday style) and then selling coupons they get to people.
Eh, the whole point of a promotion is to get floor traffic. If the promotion works out to where only the people who would have bought there anyway show up and they only buy what they had intended to buy anyway...then you're losing margin unnecessarily.
Strategically, I'm not sold that this makes the most sense (to run the promo this way).