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I don't think I would have an issue with it being mandatory for a FFL to provide free training of some sort. Again, it would be a great up-sell opportunity. If you offer a free class, and half the students buy a cleaning kit from your or holster and you have at least broken even on the class.
But I draw the line at FFL, not a person to person sale.
I agree. Not only could it increase sales, it could have the potential to decrease insurance costs (not sure on that one because I don't know how gun shop insurance is regulated).