Shocking News: Smith & Wesson to abandon its 163 yr old Corporate Name

[Medic!]

No thanks! Makes my ballzitch.

 

[Gaucho Gringo]

Hope it ends up like New Coke(in the trash can)and they loose their azz. Like another poster pointed out S&W hasn't really been S&W for many years now.

 

[Diamondback]

Probably the first sign was when S&W bought out Battenfeld (Frankford reloading, Caldwell range gear, Wheeler tools).

Rest of the Story: S&W Firearms itself is not changing names, it's the parent SWHC (Smith & Wesson Holding Co.)

 

[partsed]

"American Outdoor Brands Corp"

Rolls right of the tongue. Something tells me a committee was involved with this new name.

Yeah, I can hear Clint saying "Well we're not going to let you just walk out of here..." The robber "Who is we, sucka?" Clint "American, Outdoor, Brands........."

 

[jsparks747]

Stupid. They make a hell of a lot of money off the Smith & Wesson name alone.

 

[MrMillspecer]

Now everyone will want one with the original logo. Sales boom.

But ?

Use an unknown name to sell firearms ? Real smart. Do politicians own this company ?

Could have went with wesandsmithon and called it a day, or drink a bottle of whiskey and talk about your Wesandsmithon.

 

[HuckleberryFun]

New Coke was a winner too. Lesson: don't mess with iconic American brands. People get personally invested. Could be worse, though: Smith could be sold to China. Alibaba & Wesson kinda has a nice ring to it.

 

[BillM]

So American Outdoors is a holding company with several S&W owned companies under it's umbrella.
At least it looks like most of the companies are firearms related. Might be a better deal than
the Bangor Punta era for S&W? Or the current Cerberus management for Remington/Marlin?

Anybody remember the AMF Voit era at Harley Davidson?

 

[nammac]

Think about this, they are slowly removing the S&W logo, take the Shield .45 and the M&P 2.0 line... The S&W logo has been replaced on the grip with the M&P logo. I predict next time the slides get reworked the same swap will occur...

Sad that we're so afraid of these great American Arms Manfaxturing institutions, used to be there was pride in lineage. Appearantly not anymore...

Perhaps they should just go with M$P (not a mistype) as the new logo...

 

[bbbass]

Seen a headline that said the name Smith and Wesson could not be used in Commifornia... what is up with that?

 

[Certaindeaf]

Seen a headline that said the name Smith and Wesson could not be used in Commifornia... what is up with that?

Their mouths are so full a dick you can't understand them anyway. so there's that

 

[HuckleberryFun]

Their mouths are so full a dick you can't understand them anyway. so there's that

Don't talk or chew with your mouth full of dick. It's rude.

 

[doobee8]

AOB? Arse Out Biotches!