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Obvisoult it's nothing new to you, but for everyone else...
Revere/respect a client's property more than they do, exceed expectations, over deliver, and INSIST to repay "double" when mistakes occur to make things right.
Your business reputation as a skilled artisan is EVERYTHING.
This goes for more than just your trade... any kind of human interaction is aplicable. Your reputation is everything.
My father had a small business, and refused to sell any products he wouldn't own himself. and stood by every sell beyond the warranty. He taught me the importance of honesty in dealing with others, and how it may cost you in the short term, but in the long term it will come back many times over.
Something simple as returning a tool for example... I used a neighbors carpet cleaner. He hadn't cleaned it since he used it last, but I retuned it clean inside and out, and I even replaced the cord end that was missing the ground prong. After that, he would joke that I needed to borrow this or that because in needed some TLC.
I expect honesty, quality workmanship, qualimerchandise, and courtesy from anybody I deal with, and I won't give any less in return because wether or not you believe in Karma.. It's a good way to live.
Unfortunately to many the golden rule of do unto others, now ends with "before they do it to you" instead of "as you would have them do unto you".