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I think there were 10-11 million guns sold in the US last year.. somebody fact check me, I could be wrong.
Anyway, they can track all of that, yes. They can't do anything about it though.
I'm not too worried about the gov't. Google worries me a little bit.
Google, Facebook, Microsoft, Adobe, Apple, Verizon, ATT, Walmart, JP Morgan, Bank of America, etc., etc., etc.
Not to mention their subsidiaries, partners, and consulting firms. The volume of data out there that is all compiled, tabulated, and built into nice statistical reports is mindblowing. So far, it's never been used at the individual level, but that's just because there's no money in it. Have you ever noticed that on Google and Facebook, there's a surprising number of ads that seem relevant?