I don't think its news to any of us that we need to up our game in order to best defend our Second Amendment rights. The other side has a lot of advantages which include a compliant media and is very effective at leveraging emotion over reason. Right now THEY control the message and not us. I took the following from Wikipedia "...A 2010 Gallup poll that surveyed the political ideology of residents in every state found that people in Oregon identified as: 40.3% moderate 33.4% conservative (the 10th least conservative state) 26.3% liberal (the 4th most liberal state) Another study on the state's resident's political ideology noted that the state's conservatives were the most conservative of any state (more so than Utah or Tennessee) and that the state's liberals were more liberal than any state (more so than Vermont or D.C.). Political parties Main article: List of political parties in Oregon As of August 1, 2012, there were 2,095,721 registered voters in Oregon and their political party affiliations were: 39.5% Democratic Party 31.0% Republican Party 22.4% "Non-affiliated" with any party 4.4% Independent Party 0.7% Libertarian Party 0.5% Pacific Green Party 1.5% with other political parties..." Observations: In Oregon conservatives outnumber liberals by about 25%. Moderates outnumber conservatives by 20% and liberals by 50%. 26.3% of Oregonians are liberal, but 39.5% of Oregonians are Democrats, so not all Democrats are liberal. 33.4% of Oregonians are conservative, but 31% of Oregonians are Republican, so not all Republicans are conservative. The 60% of Oregonians who are not moderates are highly polarized in their beliefs. Conclusion: In Oregon, how Moderates perceive your message will determine public opinion. To be successful we need to win 2/3 of Moderates to our side.