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San Francisco, America's test-tube and Portland's role model, sure is fun to watch (from a distance):
Wednesday, Jan 19 2011
San Francisco bans Happy Meals
Tue., Nov. 29 2011
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Wednesday, Jan 19 2011
San Francisco bans Happy Meals
In August 2010, San Francisco Supervisor Eric Mar decided that city intervention was needed to help him raise his daughter.
As Mar later told reporters, he was shocked to discover a trove of toys from McDonald's Happy Meals stashed in her room. Mar was the one taking his daughter to McDonald's and buying the food but he said that the "pester power" of a preteen was simply too much for him to withstand on his own. So he proposed that the city ban restaurants from including toys with meals of more than 600 calories that lack agreed-upon amounts of fruits and vegetables.
Mar's "Healthy Meal Incentive Ordinance" subsequently passed in November by an 8-3 vote in the Board of Supervisors a veto-proof majority. Barring legal action, the Happy Meal as we know it will be verboten in San Francisco come Dec. 1. Eric Mar's daughter has been saved.
More...
Tue., Nov. 29 2011
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On Thursday, Dec. 1, the city's de facto ban of the Happy Meal commences. San Francisco has accomplished what the Hamburglar could not. Or has it?
In order to include a toy with a meal, restaurants must now comply with city-generated nutritional standards. Those are standards that even the "healthier" Happy Meals McDonald's introduced earlier this year don't come close to meeting. (As SF Weekly noted in January, the school lunches our children eat aren't healthy enough to qualify, either).
And yet it seems McDonald's has turned lemons into lemonade -- and is selling the sugary drink to San Francisco's children. Local McDonald's employees tell SF Weekly the company has devised a solution that appears to comply with San Francisco's "Healthy Meal Incentive Ordinance" that could actually make the company more money -- and necessitate toy-happy youngsters to buy more Happy Meals.
It turns out San Francisco has not entirely vanquished the Happy Meal as we know it. Come Dec. 1, you can still buy the Happy Meal. But it doesn't come with a toy. For that, you'll have to pay an extra 10 cents.
Huh. That hardly seems to have solved the problem (though adults and children purchasing unhealthy food can at least take solace that the 10 cents is going to Ronald McDonald House charities). But it actually gets worse from here. Thanks to Supervisor Eric Mar's much-ballyhooed new law, parents browbeaten into supplementing their preteens' Happy Meal toy collections are now mandated to buy the Happy Meals.
Today and tomorrow mark the last days that put-upon parents can satiate their youngsters by simply throwing down $2.18 for a Happy Meal toy. But, thanks to the new law taking effect on Dec. 1, this is no longer permitted. Now, in order to have the privilege of making a 10-cent charitable donation in exchange for the toy, you must buy the Happy Meal. Hilariously, it appears Mar et al., in their desire to keep McDonald's from selling grease and fat to kids with the lure of a toy have now actually incentivized the purchase of that grease and fat -- when, beforehand, a put-upon parent could get out cheaper and healthier with just the damn toy.
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