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The formerly mighty middle of American society being hollowed out over the past few decades? There's not enough middles left to buy the middlin' priced products? Just askin'.
Ruger is a prime example. They have discontinued a big chunk of their M77 line, which was never an expensive rifle to begin with. Instead of $550 M77s, they are selling $375 Ruger Americans.
Sig had to come out with a polymer gun to keep with the market. People will buy a $500 P320 over a $875 P226. BUT, slap a Legion stamp on it and price it at $1200 and people buy it again. Go figure.