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So ten years ago I purchased four Firestone winter tires, studded for my Tacoma. Since these were mounted on a set of spare wheels I only run them in the winter months (Dec. to March, sometimes mid April) and in some cases not at all. Total miles on the tires are way less than five thousand and they are stored out of the sunlight in an insulated shed. Decided to do the change over this year and was informed of the Firestone policy of not installing ten year old tires despite the fact they looked new and had no sign of cracked sidewall or other deterioration. Firestone now recommends that tires be replaced every three to five years. Have to wonder about the mileage sales pitch and why bother getting quality tires (supposedly) if you have to replace them that often. Walmart looks like a good option since you don't have to pay for all the marketing. This is first time in forty years of swapping between all seasons and winter tires that I have heard of the ten year deadline. I was informed of this by my local Firestone dealer!