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From Mr. Hope and Change himself:
How is the NBA "taking a stand"? With Bloomberg's money, of course.
How is the NBA "taking a stand"? With Bloomberg's money, of course.
- "the N.B.A. is putting the weight of its multibillion-dollar brand and the prestige of its star athletes behind a series of television commercials calling for an end to gun violence."
- "The N.B.A. said it held little internal debate about working with Mr. Bloomberg's group. "We know far too many people who have been caught up in gun violence in this country," said Kathleen Behrens, the league's president of social responsibility and player programs. "And we can do something about it."
- "But the decision may prove tricky for the league: While many of its teams are based in cities dominated by Democrats, a number of other teams — and millions of N.B.A. fans — hail from places where Mr. Bloomberg and his approach to guns are viewed with deep suspicion. Ms. Behrens said the league had not shown the ads to team owners, but added, "We're not worried about any political implications."