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Apparently AB has now lost $27 Billion over this. Holy Hell, I can't think of a marketing blunder anywhere even close to that, ever.

New Coke. Share price will rebound. New coke was a bigger actual loss mes and it dragged on for way longer than needed.
 
New Coke. Share price will rebound. New coke was a bigger actual loss mes and it dragged on for way longer than needed.
As a kid I remember they changed the formula for Honeycomb cereal. It was awful. We protested and stopped buying it. I don't think many people even remember that one much less new Coke. Time heals all wounds. But it comes at a price.
 

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