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Black Rifle Coffee Company (BRCC) is a coffee company based in Salt Lake City, Utah, United States, owned by former members of the armed forces of the United States. It gained national attention in 2017, when it employed about 50 people, after pledging to hire 10,000 veterans in response to Starbucks's pledge to hire 10,000 refugees. Later that year, they were also endorsed by Donald Trump Jr.

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