#4 buck

Charles Shaw is a brand of bargain-priced wine. Largely made from California grapes, Charles Shaw wines include Cabernet Sauvignon, White Zinfandel, Merlot, Chardonnay, Sauvignon Blanc, Shiraz, Valdiguié in the style of Beaujolais nouveau, and limited quantities of Pinot Grigio.
These wines were introduced at Trader Joe's grocery stores in California in 2002 at a price of US$1.99 per bottle, earning the wines the nickname "Two Buck Chuck" and eventually sold 800 million bottles between 2002 and 2013. In 2009, an international version of Chardonnay from Australia was introduced in limited stores. Prices in states other than California have increased to US$3.79 per bottle. The price was later raised. As of January 9, 2020, a bottle of Charles Shaw retailed for US$1.99 in California. The cost of the wine is about 30 to 40 percent of the price, with the glass, cork and distribution the larger part. The cost of shipping Two-Buck Chuck anywhere out of California becomes too high to justify the US$1.99 price.In April, 2018, the winery introduced a line of organic wines, at US$1 higher than their standard line.

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