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Whether you like Wal-Mart or not, their venture away from areas that had been profitable for them in the past has resulted in an "awakening" of their marketing department. Everything from "green products to a more "upscale" selection (read: elitist) hurt them.
As a result, they missed out on the most profitable period of gun sales in the modern era.
It appears they had a strong influence from the left in their midst since 2006. One that has proven to be less than good for their business:
Pajamas Media » Wal-Mart Goes ‘Back to Basics': A Cautionary Tale for the Left
Y'all have to recognize who your enemy truly is, and realize that they have their tentacles into much more of our daily lives than we ever thought possible.
Look behind the curtain, and realize that the free market has ties to your liberties. The above is a prime example of that. Social engineering has no place in the marketplace.
Whether you "like" Wal-Mart or not.
As a result, they missed out on the most profitable period of gun sales in the modern era.
It appears they had a strong influence from the left in their midst since 2006. One that has proven to be less than good for their business:
Pajamas Media » Wal-Mart Goes ‘Back to Basics': A Cautionary Tale for the Left
More:After suffering seven straight quarters of losses, today the merchandise giant Wal-Mart will announce that it is "going back to basics," ending its era of high-end organic foods, going "green," and the remainder of its appeal to the upscale market. Next month the company will launch an "It's Back" campaign to woo the millions of customers who have fled the store. They will be bringing back "heritage" products, like inexpensive jeans and sweatpants.
Few may recognize it as such, but this episode should be seen as a cautionary tale about "progressives" and social engineering experiments on low-income Americans. This morning's Wall Street Journal article is blunt:
That strategy failed, and the Bentonville, Ark., retail giant now is pursuing a back-to-basics strategy to reverse the company's fortunes.
The failure, in large part, can be pinned to Leslie Dach: a well-known progressive and former senior aide to Vice President Al Gore. In July 2006, Dach was installed as the public relations chief for Wal-Mart. He drafted a number of other progressives into the company, seeking to change the company's way of doing business: its culture, its politics, and most importantly its products.
And no doubt influenced Wal-Marts decision to drop gun/handgun sales.Like other real-world experiments, the Wal-Mart story exposes the failure of progressivism in the marketplace, as the Dach strategy has been a fiasco: the merchandising turned off low-income (and largely Democratic-leaning) customers. Says former Wal-Mart executive Jimmy Wright:
The basic Wal-Mart customer didn't leave Wal-Mart. What happened is that Wal-Mart left the customer.
Dach convinced the company to steer away from founder Sam Walton's core values. At the core of Dach's campaign was to prove that Wal-Mart was "going green." He brought in Vice President Gore to speak about environmental issues: they actually screened his global warming film, An Inconvenient Truth, at a quarterly meeting of Wal-Mart empl0yees and invited environmental groups. Expensive organic foods were showcased in their produce section. Trendy and pricey environmentally safe products were put on the shelves.
Richard Edelman of Edelman Public Relations — who had once hired Dach — noted that Dach constantly pushed Democratic Party health care and environmental agendas inside the giant company. Writes the New Yorker:
Richard Edelman suggested that he is seeing Dach's influence on the company. Edelman called Dach an "idealist" who has carried to Wal-Mart his fervor for such traditional Democratic causes as universal health care and environmentalism.
Y'all have to recognize who your enemy truly is, and realize that they have their tentacles into much more of our daily lives than we ever thought possible.
Look behind the curtain, and realize that the free market has ties to your liberties. The above is a prime example of that. Social engineering has no place in the marketplace.
Whether you "like" Wal-Mart or not.